The Most Effective Way to Advertise your Product in Today's Digital Era

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If a picture paints a thousand words, then a video paints a million. Videos are a simple and effective resource that works wonders, when integrated into existing marketing efforts. Videos help consumers familiarise the personality of your brand. They keep people engaged and help them to access and understand information/messages easily.

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A video business strategy is essential in your wider marketing plan. An engaging visual demo of your product drives your audience to discover more about your brand. Consistent branding is significant in enabling people to recognise your product and increase brand awareness. Unique and high quality videos ensure brand awareness and separates you from your competition.

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Pictures are compact and deliver small pieces of information. They are ideal when the message is short and concise. Photos look at the topic in a single way, whereas videos give multiple angles and different perspectives. Our body is designed to focus our attention on moving objects, instead of idle images, which gives video a major advantage (idle images of puppies are an exception).

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The popularity of Film/Video Content and Entertainment has increased exponentially throughout recent decades. It is clear that the growth of video popularity will not slow down any time soon. The most successful Video platforms such as Youtube and Vimeo amass billions of views per month. Instagram reels which launched in 2020, assisted businesses to boost the quality of their social media content. These are just a few examples of the traction that videos gain in today's world.

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According to Forbes, 90% of consumers say that videos assist them in making buying decisions and 64% of consumers are more likely to invest in a product after watching a video about it. This is mainly, because video increases customer understanding of the product or service, through an appealing and uncomplicated way.

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Entertaining videos allow more people to be aware of your product. When your video is shared, more people gain knowledge and awareness of your business. The higher the enticement of the video, the higher number of shares it gets. Majority of consumers prefer videos to reading. The flexibility of video is another key of it's utilizablity. It can be integrated into your website and social media easily.

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However, if not made correctly, videos will not give the most satisfying result. The appropriateness and attention to details, timing, trends, etc. play a crucial role in delivering an excellent video. We love creating videos and we want to help you engross your customers in your world. A blend of all the right video ingredients make it possible to create magical marvels of advertisement and entertainment at a relatively minimal cost.

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