77 Video Facts and Statistics You NEED to Know in Today's Digital Era
Video content has grown at an exponential rate over the last 2 decades and it is still continuously increasing, with 80% of all internet traffic being internet video traffic. Videos have proven themselves as a power tool for marketers, with 86% of businesses worldwide using them in their marketing plan. The pandemic has boosted the growth of video content and we believe that this will not stop any time soon. Here are 77 facts and statistics you NEED to know for 2023.
Facts and statistics about Video production
1.) 63% of videos that gain the most views, outline the message of the video in the first 3 seconds.
2.) Over 50% of businesses plan to create an explanation/ demonstration video detailing their product.
3.) 17% of companies that don’t invest in video production, explain that it is due to lack of knowledge of where to begin the process.
4.) Video content uploaded online each month, is higher than the content produced by major television networks in the US for the past 30 years. Marketing Engagement Statistics&text=Marketers who use video grow,social videos (via tubularinsights).&text=Social video generates 12 times more shares than text and images combined.)
5.) 70% of companies say that their production of videos increased greatly over the last few years.
6.) 87% of people would like to see more behind-the-scenes videos from businesses.
7.) 80% of videos produced by companies are under 3 minutes long.
8.) 16% of companies that don’t invest in video production explain that, it is due to lack of time.
9.) 76% of video marketers used video marketing in the last 3 years, 44% producing videos themselves, 28% hire video productions agencies and 23% hired freelancers.
10.) 57% of start-ups and medium-sized businesses create videos internally, instead of hiring a production agency.
11.) 88% of marketers are keen on spending more money on videos in the future.
12.) 17% of companies that don’t invest in video production explain that, it is due to high expense.
13.) Consumers reported the message and authenticity as being the most important factors that allow the video to be successful and engaging.
14.) 93% of consumers find videos useful for instructions after purchase.
15.) 78% of people view videos online weekly, with 55% viewing videos each day.
16.) Men watch videos for up to 40% more time than women.
17.) 85% of viewers hope to see more video content from companies in the future.
18.) 84% of marketers regard Video Production abilities as a crucial skill when hiring for a marketing position.
19.) 94% of consumers agreed that watching a video helped them make a purchase decision at least once and 72% were influenced largely by product demonstration videos.
20.) 69% of customers say that they prefer to discover a product or service through watching a video.
21.) Over 50% of buyers say that videos have helped them choose which brand to invest in.
22.) Mobile devices are the most used for watching videos, with over 75% of viewers watching on them.
23.) 88% of people say that videos help to improve teamwork, collaboration and makes work for efficient.
24.) On average, people watch about 16 hours of video content per week.
25.) A third of the time people spent online, are spent watching videos.
26.) Video advertisements are the number one way that consumers discovered a product that they would later buy.
27.) 99% of consumers enjoy watching branded video content online.
28.) More than half of consumers enjoy watching video content more than watching television.
29.) 84% of consumers said that videos have convinced them to buy a certain product.
30.) 62% of consumers said phones and tablets were their preferred device when consuming video content.
31.) 80% of the audience would rather watch a video than read a blog.
Facts and statistics related to video platforms
32.) Viewers claim that they remember 95% of the message they see in a video.
33.) Over 90% of consumers say YouTube is where they discover new brands and products.
34.) 58% of people say that advertisements on Instagram stories increase their interest in a brand.
35.) Tweets that include a video get 10 times more engagement than tweets that don’t have a video.
36.) Netflix, Disney Plus, Hulu, YouTube and Amazon Prime Video make up 80% of all TV viewing.
37.) Live videos on Facebook receive twice as much engagement as pre-recorded ones.
38.) LinkedIn users are 70% more likely to watch videos that allow silent viewing on the platform.
39.) 77% of video marketers have published video content on IGTV.
40.) Tiktok is yet to be used by 90% of video marketers. 66% of those who have used it have found success.
41.) Videos under 2 minutes are the most effective on LinkedIn.
42.) 50% of people say that they have visited websites after seeing them on Instagram stories.
43.) Videos uploaded to social media gather 48% more views than videos on non-social sites.
44.) 83% of people globally use YouTube as their main source of video content.
45.) Consumers reported that YouTube, Instagram and Facebook were the most used platforms for watching video content.
46.) 93% of businesses gained a new customer from a video posted on social media.
47.) The 3rd highest reason why people use Twitter is to watch videos.
48.) Marketers preferred websites and social media as their platforms to publish videos.
49.) Over 40% of worldwide shoppers purchased a product or service after seeing a video of it on YouTube.
50.) 87% of consumers say that YouTube assists them in making a decision to purchase or not purchase a product faster.
51.) Per day, over 2 million videos on Twitter are watched by users.
52.) 1 out of 4 users made a purchase after seeing the product on an Instagram story.
Facts and statistics to do with marketing
53.) According to 85% of marketers, using video is an efficient way to gather attention online.
54.) Video is the number one form of media in content marketing, higher than: blogs, infomercials etc.
55.) 43% of companies are planning to integrate interactive videos into their strategy in 2022.
56.) 88% of video marketers are satisfied with ROI on their video content.
57.) E-mails that include videos have a 16% higher open rate and receive 26% more replies than emails that don’t have videos.
58.) Since 2016, the number of businesses using video marketing has gone up from 61% to 86%.
59.) 43% of businesses say that videos have decreased the amount of customer service calls that they receive.
60.) 98% of video marketers expect the importance of video marketing to increase greatly in the near future.
61.) 63% of social media marketers say that Live video will increase in importance over the next couple of years.
62.) 83% of marketers say that video has increased the amount of time that people spend on their website.
63.) 48% of marketers started producing videos for their business, because they realised it was an efficient way to convince people to invest in the business.
64.) Currently, video is a marketing tool for 86% of all businesses.
65.) Globally, businesses produce 18 videos on average each month.
66.) When measuring the success of a video, the top two methods marketers used was, looking at the engagement with the content and its effectiveness.
67.) 99% of marketers confirm that they will continue to use video marketing in their wider strategy.
68.) 86% of marketers conclude that video has increased traffic to their website.
69.) Marketers are expected to spend 42% higher for video advertisements by 2024.
70.) 81% of video marketers say that video is a crucial part of their marketing strategy and will be used for a long while.
71.) According to WordStream, if your landing page contains a video, it makes your conversion rate go up to 80% higher.
72.) 94% of marketers claim that video has successfully increased user understanding of their product or service.
How COVID-19 has affected video content
73.) 69% of companies that haven’t yet incorporated videos into their marketing plan yet, intend to integrate it in 2022.
74.) 70% of video marketers expect to increase their video production budget in 2022 as they believe Covid-19 will continue boosting its popularity.
75.) 91% of video marketers believe that the Covid-19 pandemic has increased the importance of video for businesses.
76.) 93% of marketers say that video is still a vital part of their strategy after coronavirus, a 2% increase from 2019.
77.) 96% of consumers have increased their video content intake during the pandemic.
Conclusion
The stats and facts in this article clearly indicate how video content is the number one used form of media, and it will certainly stay on the podium for a long while to come. People enjoy spending time watching good quality, entertaining and relatable videos. The pandemic has pushed the value of video further. We hope you enjoyed these facts and learned something new and interesting.
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